Wednesday, October 19, 2011

NATHAN RIDGE RUN: An Eco-Friendly Race

A breathtaking view of nature overlooking the lush greeneries of Tagaytay, an uphill road course through rolling hills, and never-before-opened running areas set the Nathan Ridge Run apart from your common fun run.
The Route

Slated for November 20th at the Tagaytay Highlands, the race is organized by renowned multi-sport accessory brand Nathan Performance Gear (Nathan), who will challenge Filipino runners in a unique test of athleticism, endurance and environmental advocacy.

Nathan will provide participants access to previously off-limits tracks, resulting in a fresh, challenging and steep uphill road course meant to push the limits of each runner. While in the venue, runners can also take advantage of several exclusive perks, including access to some of Highlands’ amenities and discounts.

The Nathan Ridge Run features three race divisions for the beginner to the elite with its 5K, 10K and 21K road distances. Runners are set to get their hearts racing for health and for nature. Beginners can hone their craft and endurance, while veteran athletes can improve their level of game.

In the spirit of greener practices, the use of environmentally harmful plastic cups will be ditched in favor of free Nathan handheld sports bottles included in the race kit or the racers’ own hydration gear. Runners can use innovative bottles such as the Nathan Quickdraw Plus, which provides them easy access to hydration while on-the-go.
Nathan Quickdraw Plus
Runners can park, refill, hydrate and go for gold. Simple and efficient, the Quickdraw Plus is best for keeping dehydration at bay; no need to wait until the next check point to replenish, and no need to use harmful disposables. 
Instead of the typical water stations you see in most city races, where plastic cups are lined up for the taking and disposed of as soon as runners are sufficiently hydrated, Nathan will be setting up conveniently placed refilling stations in different points of the road.
About Nathan
Nathan is a world leader in innovative hydration and reflective gear, and multisport accessories. Across its array of top-line equipment, Nathan puts a premium on athletes’  wellness, comfort and safety, utilizing the latest technologies to ensure maximum performance.
Nathan’s acclaimed hydration gear, used by runners, outdoorsmen and other athletes of all skill levels, allow for total hydration on-the-go, through conveniently designed water bottles with easy-access straps and holders.
Through its line of race belts, vests, bladder packs, handhelds, bottles, and accessories, Nathan continues to help athletes of all levels—from beginners to seasoned athletes and world-class competitors—redefine what is “humanly possible”. 


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About Primer Group of Companies
The Primer Group's network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region namely Hong Kong, Indonesia, Japan, Malaysia, Singapore and Thailand. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 freestanding concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad. The Primer Group of Companies is also proud to have expanded its business portfolio in the area of industrial products and services. Most recently, the company also opened its first professional retail and merchandising academy.
For more information about Primer Group, visit www.primergrp.com 

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